Google Page Rank Update (September)
by Adam WoozeerMost webmasters/designers woke up to lower Page Rank and fallen rankings this morning as Google does another Page Rank (PR) update. Over the past two days Google updated its Page Rank toolbar meter. Usually this doesn’t effect rankings simultaneously, but this update is different! Some websites that lost PR as well as losing substantial placement in google as well. As I was checking my client’s rankings after the update, I noticed quite a few competitors’ sites had fallen quite badly. Looking at their PR confirmed that this time Google followed through with it’s threat against sites selling links, and not only lowered Page Rank, but rankings as well.
Websites that have quality unique quality content were the beneficiaries of updated Page Rank on their newer content. Some WordPress pages that I created 3 weeks ago now have a 4 PR. This is the fastest update I have seen in years. If Google continues to make quick Page Rank updates that coincide with changes in the index, then they will go back to being the most relevant search engine. I have been complaining for a while about Google’s watered down results, but this could be a new turn towards Google being able to get spammers and scrapers out of the top results.
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