Brand Image Reflections

by Shaan Cheekhooree

This is just a little note that might not mean anything to some, but which I think means a lot for a company.

Yesterday, there was the presentation of a new company & its offering to a distinguished crowd. 

I was not part of it but I was around there. I noted one thing about the hostesses’ dress code: elegant black evening dresses + a banner (the miss world type) wrapped around their shoulder… it said ‘Payment Exchange’.

Now, I know this was simply meant as publicity since the company is called ‘Payment Exchange’. I just hope people did not read the possible connotations behind it.



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